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Area: South Coast and Southern Highlands, NSW
Published Circulation* Readership †
Mo, We, Fr 1768 6376
Type: Paid Frequency: Tri-Weekly
Website: www.southernhighlandnews.com.au
Approx PI'sˆ: 197430
Audited Circulation: ABC June 2014
† Estimated based on readers per copy (highest day)
ˆ Monthly website page impressions
* Average per day

AREA STATISTICS
  Primary Secondary Total
Total Persons 33750 25406 59156
Total Males 15983 12703 28686
Total Females 17767 12703 30470
       
Total Dwellings 12204 8415 20619
Fully Owned 5327 2769 8096
Being Purchased 3955 3997 7952
Rented 2922 1649 4571

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The Paper

The Southern Highland News has been the district’s biggest selling newspaper for many years. Since its first issue in 1958 the Southern Highland News established itself as the voice of the community. Published three times a week every Monday, Wednesday and Friday it is the only paid circulation paper in the district. Not only is it the publication chosen by national and local supermarket chains to advertise their weekly specials the paper also publishes the largest classified advertising section. The Southern Highland News has a weekly circulation of 8,100 and as well as covering all the major local news issues, has a highly regarded Community News Section encompassing some 31pages per week.

The Market

The Southern Highlands is positioned half way between Sydney and Canberra on the main southern corridor. Situated 90 minutes from each of these major cities the shire has a population of nearly 42,000 and is maintaining a steady growth rate. The shire consists of several small villages that surround the major retail centres of Bowral, Mittagong and Moss Vale.

The Southern Highlands is supported by a very strong manufacturing sector and tourism industry. The manufacturing sector employs 1600 people and has an annual turnover of $600 million.

Home of the Bradman Museum, the Tulip Festival, Historic Berrima, and breathtaking National Parks the Southern Highlands has a thriving tourism industry that generates over $100 million a year through visitors to the Highlands.

Bowral’s close proximity to both Sydney and Canberra means that many people commute to these business centres each day from the Southern Highlands.

DISPLAY / EGN ADVERTISING
COLUMNS:Max Cms:38Max Cols:7
1234567891011
35721091461832242600000
DEADLINES:
Booking Deadline 5pm 4 working days prior
Material Deadline 5pm 3 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
  Casual500cm1000cm2500cm5000cm7500cm10000cm15000cm
Ex GST $10.57 $7.17 $6.68 $6.52 $6.34 $5.65 $5.10 $4.76
Inc GST $11.63 $7.89 $7.35 $7.17 $6.97 $6.22 $5.61 $5.24

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code HIPO QuickCut Paper Code SHN
Production Email: prod.highlandnews@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 8

1 2 3 4 5 6 7 8 9 10 11
32 63 97 131 163 198 230 260 0 0 0

DEADLINES:
Booking Deadline 5pm 2 working day prior
Material Deadline 5pm 2 working day prior

RATES:
Casual Rates
Ex GST $10.58 Inc GST $11.64

Position Vacant Rates
Ex GST $19.54 Inc GST $21.49

Jobs.com.au Lift Rates
Display Ex GST $15.00 Inc GST $16.50
Lineage Ex GST $5.00 Inc GST $5.50

COLOUR:
Full Colour $465.00
Inc GST $511.50

PUBLICATION AND CIRCULATION
 SunMonTueWed*ThuFriSat
Circulation160125501787
Inserts197430222144
Readership400363764467
* Highest circulation day
SOURCE: FRM Circulation Database June 2013

INSERTS
  Up to 12pp 12pp to 24pp Over 24pp Minimum Charge
Ex GST $120.00/K $180.00/K P.O.A. $550.00/K
Inc GST $132.00/K $198.00/K - $605.00/K

Discounts apply to volumes and frequency. A surcharge will apply above the casual or negotiated rate for inserts which exceed the maximum weight and/or paging.

Insert Destination

Capital Fine Print, 9 Pirie Street, FYSHWICK, ACT, 2609

Download: Inserts Specifications


REPRESENTATION BY STATE

New South Wales Fairfax Regional Media   T: 02 9478 1200
Queensland Media Workshop   T: 07 3839 4100
South Australia Fairfax Regional Media   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991



MAJOR TOWNS IN DISTRIBUTION AREA
Bowral, Bargo, Berrima, Bong Bong, Bundanoon, Burrawang, Exeter, Mittagong, Moss Vale, Penrose, Picton, Robertson, Sutton Forest, Tahmoor, Thirlmere, Wingello

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DOWNLOADS


FRM Newspaper Specs
Excel Spreadsheet containing all EGN and Classified column widths and production email addresses



Information

RPL Tips on Ad Creation.pdf
As a basic guide for creating ads appearing in Rural Press newspapers

Fairfax Advertising Terms
These terms apply to all advertising customers



Acrobat PreFlight

Rural Press CMYK.kfp
Rural Press MONO.kfp
Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards


Distiller JobOptions

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